Of all the challenges I’ve faced in my young adult life, the hardest has been to do anything forgettably.

Growing up 20 miles from Disney World certainly affected my imagination, and whether I was making videos with my friends or working on commercial sets, I have found it nearly impossible to enjoy anything I do if it isn’t entertaining for others.

Somewhere along the way, storytelling stopped being a hobby and became the lens I see everything through; how a shot is framed, how a joke lands, how a brand finds its voice. I’m drawn to work that makes people feel something, even if it’s just a laugh or a double-take, because for me, forgettable isn’t an option.